How to Pronounce Adidas?

Adidas, a global leader in sportswear, is a brand name recognized around the world. However, the pronunciation of Adidas can vary, leading to interesting discussions among consumers. So, how is Adidas correctly pronounced? Origins of the Name: The name Adidas is derived from the company's founder, Adolf "Adi" Dassler. The brand name is a combination of his nickname, Adi, and the first three letters of his surname, Das, forming "Adidas." This origin provides the first clue to the brand's pronunciation. Correct Pronunciation: In the brand's home country of Germany, Adidas is pronounced "AH-dee-dahs." The emphasis is on the first syllable, with a short 'a' sound as in "apple," a long 'e' sound as in "see" for the second syllable, and a short 'a' sound as in "father" for the last syllable. This pronunciation respects the German origins of the name and the nickname of its founder, Adi Dassler. Common Misconceptions: Internationally, especially in the United States, many people pronounce Adidas as "ah-DEE-das," with the emphasis on the second syllable. While this pronunciation has become widespread, it differs from the original German pronunciation. The Importance of Pronunciation: Understanding the correct pronunciation of Adidas not only respects the brand's heritage but also connects us more closely with its history and the legacy of its founder, Adi Dassler. Whether discussing the latest sneaker releases or the history of sportswear, knowing how to pronounce Adidas correctly enriches the conversation.